-: New section, new energy.
Welcome, and let us talk about the pyramid principle.
The pyramid principle literally flips
on its head the way you are thinking about presentations.
Let's get straight to the point -
with a pyramid principle, you want to start your slide
or your presentation with the key statement.
Then you wanna give supporting arguments to that statement
and after that, you wanna give additional data
or supporting facts that will reinforce what you just said.
If you compare that to a classic scientific way
how to build presentations and how probably most information
in your life was presented to you,
whether it's on in a school, university,
or on some conferences.
At first, there come all the details all the explanations,
then some insights, and at the very end
a conclusion with a possible recommendation
what to change, what to make, and what to make
of all the data you are presented by.
Just consider what we are talking here in this course.
We are talking about corporate, analyst,
and business presentations that are presented most likely
to busy clients, busy investors, busy executives
and they'll appreciate getting to the point straight away
and not talking long like me right now.
(cymbal crash)
Before I go deeper into this topic,
now you maybe understand
why I explained the action titles
and components of a slide first
before talking about the pyramid principle.
Because if you look at the pyramid itself,
start with the key statement that perfectly aligns
with an action title on your slide
that starts with the key insight, key statement.
Then, cascades down towards some supporting arguments
that try to confirm your action title and of course data,
like charts and other information on your slide.
Not every slide should have all three components,
but it is a good way of structuring
your thoughts and ideas in presentations.
Let's drop right into some examples
and discuss together what we see on a given slide.